The Cigna/SocialWellth initiative is being announced Tuesday, October 1, at the Seventh Annual Health 2.0 Fall Conference. This announcement coincides with Cigna’s efforts to initiate the first version of the marketplace with a select group of clients and customers.
“When it comes to choosing the best health and fitness app, 40,000 choices is no real choice at all,” said Joan Kennedy, senior vice president, consumer health engagement, Cigna. “The Go You Cigna Marketplace will be designed to meet each individual where they are, and offer customers a wonderfully specific and engaging starting point for their fantastic journey to improved health and achieving their potential.”
Go You Cigna Marketplace health apps are certified to help ensure consumers find effective, high quality apps with the appropriate clinical content. SocialWellth’s certification process leverages behavioral psychologists, information architects and other internal and external subject matter experts. Using quick-polls, the marketplace initiates a digital dialog with consumers to gain insights that will ultimately drive a hyper-personalized experience.
“We are honored to be working with Cigna as they continue with their consumer health engagement efforts by offering a profile-driven marketplace where their customers can expect tailored offerings based on their preferences,” said David Vinson, Founder and CEO of SocialWellth. “Our solution platform provides Cigna customers with the power of technology and social media designed to help strengthen trusted connections between them and their Cigna health plan services.”
According to Cigna’s Kennedy: “As we develop this marketplace, we will certify additional health improvement apps that our customers tell us work for them, that they can stick to, and get the results they want. Over time, these apps will be integrated with our Cigna health coaches and employer sponsored incentive programs so that each individual can develop his or her strengths, and make their health an engaging, rewarding and fun part of their everyday lives.”
Check out the Go You Marketplace at: http://goyou.mwellth.com or take a tour by watching the video below.